On 1. December 1972, Paul Stanley went to the Village Voice and paid for an ad to be printed in the December 7. issue (which reached the stores on Dec. 5.). This was Kiss’ first ad looking for a guitarist. The ad was also printed on December 14th. The ad said: “Lead guitarist wanted with flash and ability. Album out shortly. No time wasters please.”

In December 1972, the trio decided they needed a fourth member to complete the group… a lead guitarist to round out the sound. Paul recalls taking out “an ad in The Village Voice. It said, ‘Hard rock group seeking guitarist with balls and flash,’ except The Village Voice wouldn’t print the word ‘balls.’ If you can believe that.” Ace Frehley answered the ad and auditioned 8. December, and was hired on his second audition 16. December.

On 7. December 1972, Kiss posted their first ad in the Village Voice: "Lead guitarist wanted with flash and ability. Album out shortly. No time wasters please."

On 14. December 1972, Kiss posted their second ad in the Village Voice: "Lead guitarist wanted with flash and ability. Album out shortly. No time wasters please."