On 28. April 1977, Kiss did the “Love Gun” photo session at Barry Levine’s studio in Los Angeles, California.

Barry Levine:
“We experimented a lot with everything. That’s how the series with the wildly multi coloured, shimmering mylar background happened. It was 1977 and we had to do a “Love Gun” promotional shoot. I set it up in my studio and I wanted to get a series with different colours in the background because we had been using a lot of blacks and greys up to that point. I got these coloured mylar sheets and reflected some plain white light from them, sometimes adding just a little bit of blue gel to the mix. I pulled the light a little out of focus because the patterns on the sheets were very odd, and I wanted to get really vibrant colours and images from the mylar. These shots appeared on magazines and newspapers all over the place. Some mylar shots, as well as other images I photographed, were included on the cover of Kiss’ World Tour 77-78 program. If you look really carefully, you can tell that those same shots were the photo models for the gatefold etchings inside “Double Platinum”, as well as the solo album covers, although we didn’t have either of those projects in mind when we decided to shoot that day.”