On 4. May, 1976, Kiss performed a unique and intimate concert at River Trails Junior High School in Mt. Prospect, Illinois, for approximately 350 students. The show was the result of Chicago’s WCFL Radio “School Spirit Contest,” a promotion sponsored by Mars Candy Company to advertise their products, particularly the Marathon Bar. The contest was open to schools within a 100-mile radius of the station and across parts of the Midwest, with the goal of collecting as many candy wrappers – or index cards labeled “Mars Bar,” “Snickers,” or “Marathon Bar” – as possible.
The school that submitted the most entries by April 17, 1976 (with the winner announced on April 20) would win a private Kiss concert in their gym. River Trails Junior High, located in a suburb of Chicago, won the contest by turning in over 3 million wrappers and facsimiles. In addition to the concert, the school also received $1,000, which they planned to donate to charity.
The performance itself became a memorable moment in rock history: Kiss, known for their large-scale arena shows, instead played for a crowd of eleven- and twelve-year-old students in a school gym. It also marked the band’s final performance in the United States wearing their “Alive!” tour costumes. After the concert, the band stayed for a pizza party with the student who submitted over 10,000 candy bar wrappers.
Top photo by Kim Harris.

On 4. May, 1976, Kiss performed a unique and intimate concert at River Trails Junior High School in Mt. Prospect, Illinois, for approximately 350 students. The show was the result of Chicago’s WCFL Radio “School Spirit Contest,” a promotion sponsored by Mars Candy Company to advertise their products, particularly the Marathon Bar. The contest was open to schools within a 100-mile radius of the station and across parts of the Midwest, with the goal of collecting as many candy wrappers – or index cards labeled “Mars Bar,” “Snickers,” or “Marathon Bar” – as possible.
The school that submitted the most entries by April 17, 1976 (with the winner announced on April 20) would win a private Kiss concert in their gym. River Trails Junior High, located in a suburb of Chicago, won the contest by turning in over 3 million wrappers and facsimiles. In addition to the concert, the school also received $1,000, which they planned to donate to charity.
The performance itself became a memorable moment in rock history: Kiss, known for their large-scale arena shows, instead played for a crowd of eleven- and twelve-year-old students in a school gym. It also marked the band’s final performance in the United States wearing their “Alive!” tour costumes. After the concert, the band stayed for a pizza party with the student who submitted over 10,000 candy bar wrappers.
Top photo by Kim Harris.










